• Kendall Ficklin

THE RUNNING SHOE EXPERT!



I was inching toward a huge running goal.


But my shoes were an inch too small.


When I signed up for a half-marathon, I went all in. Of course, that meant stopping in a running store to get the right footwear. I figured I’d learn some stuff about the latest technology in running shoes.


And I did.


But that’s not all that I learned.


I learned that I didn’t know my foot size.


My foot was an entire inch bigger than I thought.


Good-bye to my old workout kicks!


Then the running store rep took it a step further. Not only did he show me my true shoe size on the old slide scale measuring device, he made another suggestion. I needed to go up another half-size when making my purchase to give my foot the room it needed to run.

I’m going to be honest. At first, I felt like Ronald McDonald walking around in those red clown shoes.


Until I went for a run.


That’s when I noticed the pain in my toes had stopped. I literally felt like I was running on clouds. The running store rep was right.


LESSON


I was reminded of a valuable business lesson in the running store.


I’m not always the expert.

Wait! Did you catch that? You may need to re-read that.

I’m not always the expert.


And you’re not always the expert.


I’ll give you an example. I was running one part of my business. I was adequate, but I wasn’t an expert. It was serviceable, but it wasn’t reaching its full potential.


Can you relate? Are you feeling pain in a part of your business the same way I was feeling the pain from running in shoes that were too small?


Do what I did.


Go see an expert.


Kendall (Coach K)